Shop set to expand its offerings originating from Hawaii
BY KYLIE GARCIA / ALBUQUERQUE JOURNAL STAFF WRITER
November 8, 2026
Daeus Bencomo, a New Mexico native now living in Hawaii, was devastated when his chocolate production and storage facility in Hilo caught fire in May.
“We had about almost 13,000 pounds’ worth of (cacao) beans that burned up … and then a 1,600-squarefoot production space similar to this one,” Bencomo said, sitting outside Eldora Chocolate, a small shop in Albuquerque, on Wednesday. “We lost everything.”
A few months later, Bencomo was scrolling Instagram when he came across an early September post from Eldora Chocolate announcing the business would close in October. Steve Prickett, the shop’s founder, said he wanted to retire after eight years of making and selling fine chocolate using cacao beans from across the world.
Bencomo said his “heart dropped” when he saw the post. Bencomo is a partner in a Hawaii business called Lavaloha Chocolate, which has its own cacao tree farm and has collaborated with Eldora for at least five years.
The partnership included Lavaloha supplying beans to Eldora, making chocolate for each other and testing each other’s recipes, Bencomo said.
Eldora has also been a must-see pit stop for Bencomo and his wife and daughter when they visit family in New Mexico.
All of this got Bencomo thinking. By September, he had been saving to rebuild his Hawaii production facility. But why not put that money toward an existing operation instead? He called Prickett, made an offer, and by November, Bencomo and his Lavaloha partners owned Eldora.
“The magic of Eldora is amazing,” Bencomo said. “Every time I come here, I bring the family here. So it’s held a pretty special place in my heart for the past few years, and I’m really happy to be a part of it.”
Prickett shared Bencomo’s excitement.
“Having Daeus come in — this has been a dream come true,” Prickett said. “He’s the perfect owner to take the Eldora name … and take it to the next level.”
Prickett launched Eldora with his wife, Andrea, in 2018, after a lengthy career with Merrill Lynch. He’d been a dark chocolate fan all his life, but a trip to Hawaii sparked the idea to run a chocolate business. The pair took a chocolate-making tour, inspiring Prickett to purchase equipment and learn the process from home.
The Pricketts purchased a lot at 8114 Edith NE and built the chocolate shop from scratch. It is now one of only two chocolate shops in the state that turns beans into chocolate on site. The shop is also known for using only fine ingredients and no artificial colors, flavors or preservatives.
“Our goal was to make the very best chocolate and also to put New Mexico on the map in terms of fine chocolate,” Prickett said.
Prickett considers the mission accomplished, as Eldora has built a loyal customer base across the world. The shop has also earned several accolades, including a gold medal from the International Chocolate Awards.
Now, after a couple of years of appeals from his wife, Prickett is ready to hang up his apron in exchange for more time traveling. Prickett began searching for potential buyers for Eldora last year but didn’t connect with anyone he felt comfortable passing the business to.
“Some ownership changes can be really bad because maybe the other person has a different direction or they want to cut costs,” Prickett said. “But I just don’t have any of that feeling at all with Daeus. He has a good heart.”
Prickett has spent the last few weeks transitioning the business and showing Bencomo the ropes. The team that worked under Prickett will stay in place, and Bencomo said he’s hired two people and anticipates hiring at least a couple more in the coming months.
Maintaining Eldora’s core identity, values and name is a priority for Bencomo, but some new additions are in the works.
In the coming weeks, the business will start to showcase more Hawaii-based products, made not just from Lavaloha’s beans but from cacao beans across Hawaii. Prickett noted the shop will continue to offer several different origins. With Lavaloha’s farm, Eldora can now upgrade its title as a bean-to-bar shop to a tree-tobar shop, Prickett said.
The shop will continue to offer educational tours, which people pay for, but Bencomo is brainstorming how to implement free educational programming to local schools. He is also pondering outdoor site improvements, such as a pond, a grass area, a gazebo and upgraded seating.
The transition has gone smoothly, Prickett and Bencomo said. But the new owner said he’s asking the Albuquerque community to give the Eldora team grace during the busy holiday season, during which Bencomo will return to Hawaii in December.
Bencomo plans to travel back and forth between Hawaii and New Mexico throughout the year. But he said purchasing property and establishing deeper roots in the Land of Enchantment is not entirely out of the question.
Bencomo was born and raised in Valencia County. He left the state at 17 to join the military, a pursuit that eventually led him to Hawaii, where he met his wife and welcomed their daughter, now 4 years old.
Reconnecting with the place where he grew up was part of the draw of Eldora, Bencomo said, adding it’s been neat to come back and be a part of a venture he’s passionate about.
“I want Eldora to be a community- facing brand,” he said. “I want people to feel safe and happy coming here. That’s the goal.”



